Curiosity made the cat a better cat.

Through my journey through life’s and projects unknowns, I stumbled upon the endless Whys. I survived. It is no surprise that arriving at the “5 Why Rule” finally put me at ease and gave me peace of mind.

“Why not? - Why now? - Why this? - Why that?….” - the rabbit hole can sometimes provide a new abundance of opportunities. Digging them out could be a hefty task, but the reward is priceless. Intuitively knowing where to dig makes the trick work, saving priceless time, energy and resources.

I help startups, teams, projects, and businesses to discover valuable answers through research, empathy interviews, powerful insights, testing, and intuitive quest.

Together, we arrive at the “Know.”

Ready to continue?